After reading that sales of audiobooks had risen by 34% during lockdown, I spent ten grueling months in 2020 narrating and recording and editing and mastering my five Cornish Detective stories.

Uploading them to, I was surprised at how well they sold without any promotion from me. To make them more discoverable, I used a British site called Free Audio Books (FAB) to hand out the so-called Promo Codes for me. Fifty codes are given to an author for each published audiobook, the idea being that you give them to critics, reviewers, friends and family – in the hope that they’ll leave a review and a star rating. Reviews drive sales!

One of the people who runs FAB is Sally Roughton, who works as a narrator too and she also makes promotional video trailers for audiobooks.

Feeling flush with my first audiobook royalty of £378, I commissioned Sally to make what she calls a Deep Dive Trailer (see her site), which is just less than the two minutes twenty seconds Twitter permits.

I was very pleased with the result. I’m going to monitor what effect it has on sales, but I’ll likely get her to make more trailers for the other four titles.

You’ve got to speculate to accumulate!

Author: Paul Whybrow

I am a self-employed writer, which means I’m working for an idiot who doesn’t pay me enough – but the holidays are great. Ex many occupations, from the respectable ‘career ladder’ to disreputable “somebody’s- got-to-do-it”. All a good way of seeing someone else’s point-of-view. Best job, apart from writing, was dispatch-riding on a motorcycle in the ’70s, though I’ve also enjoyed teaching, librarianship, counselling and helping to run a community centre. Worst job—you really don’t want to know, but it was in a processed food manufacturer’s factory—put me off bacon, sausages and quiches for a long time, and made me look at pet food in a new way. Sometimes I’ve looked respectable in a suit, other times a bit wild and woolly (though still stylish) as a biker. It’s strange how differently people treat you, depending on what you’re wearing. A suit means I’m sometimes addressed as ‘sir’, but in motorcycle leathers I’m always referred to as ‘mate.’ I’ve been writing since I was eight when I penned a story about a desert island and attempted to compile a dictionary—which made me realise quite how many words there are. I’ve written for magazines under a variety of pen names, ghostwritten a couple of biographies and had a column in a local newspaper. I used to concentrate on non-fiction of an informative, how-to instructional nature, as I’m a firm believer in the dissemination of knowledge to enable people to do things for themselves. Knowledge is power, and in these troubled times of economic downturn and increased intrusion into our lives by government agencies, it’s vital to know how to get through. My fictional stories also show people coping and finding ways to survive. In 2015, I began writing a series of crime novels featuring a Cornish CID officer, Detective Chief Inspector Neil Kettle. I completed the fifth story in 2018 and will be self-publishing Book 1, Who Kills A Nudist? in the summer of 2019. I’m based in a Celtic nation, the county of Cornwall or Kernow. I’ve been here for twenty-five years, and have lived all over the country, as well as abroad—in France, Germany, Switzerland, Spain and the USA.

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